What If The Smartest Moves Happen Between Your Launches?
I help coaches and course creators learn from their last launch so the next one makes more money.
If you’re looking for someone who can translate your message into clear, client-centered copy and support your internal team with reliable delivery, Ren is your person.
Hildur M. Jónsdóotir | Hildur’s Health Mastery
Launches don’t just feel harder…
They cost more… in money, brain cells, and confidence.
It’s no wonder you want to shut down your laptop, walk away and not think about launching for awhile.
Trust me, I get it.
Launches are an emotional rollercoaster for all of us. The ups, down and those eerily quiet mid-week lulls.
But here’s what happens when if you just walk away:
The ad spend that brought people in? Their interest cools to ice before they’re converted.
The attention spike you just built up? Yes, it peaks…but then gets buried in busy inboxes.
The data about what worked (or didn’t)? Buried in screenshots and half-finished notes in that “sort me” folder” on your desktop
And then before you know it, it’s time to launch again.
But without what happened last time, you pay to grow a whole new crowd, guess (again) which messages will land, and rely on the same 7-day cart sprint to connect, convince and convert a new set of buyers…. and when you don’t, you wonder, what happened?
And round and round you go.
Here’s what I want you to know…
You Don’t Have to Start From Scratch Every Time
Each launch leaves clues behind that can make your next one better.
Email 5 got more people to the checkout page? Can you lean on that objection more?
Checkout page lost 82% of visitors? Something there stopped them.
5 sales came in on Day 3? Let's figure out why.
You already have the data. And you don’t need to be a data scientist to use it.
If your data is buried dashboards, screenshots, half-finished notes, and spreadsheets…
The answers are in there. You just need someone (me!) to help you find them for you.
Oh hey! I’m Ren.
I’m a launch copywriter and strategist obsessed with understanding why people buy.
I’ve worked inside launches that looked wildly different from the outside (in scale and in revenue)— and what separates them rarely shows up during cart open.
It shows up in the space between launches.
In the questions no one slowed down to answer.
In the behavioral signals everyone skimmed past.
In the patterns that quietly repeat because the team is too busy building the next thing.
That’s the work I do.
I help you make sense of your data, your audience, and your last launch – so your next messaging decisions are based on what actually moved people, not just what sounds good.
Want your next launch to be better than your last one?
FROM PEOPLE WHO KNOW LAUNCHES
Your best launch ≠ recycling the same ol’ strategy
Ren has this knack for asking the right questions and cutting straight to what matters in the messaging.
Working with Ren was such a breath of fresh air during our busy launches. What stood out most was her ability to pivot effortlessly when needed, always bringing fresh ideas and a solutions-focused approach. If you’re looking for a copywriter who truly understands your brand’s voice and delivers copy that makes an impact, Ren is the one to call. I highly recommend working with her!
Rachel Fernandez Hansen, OBM & Launch Manager
Ren really opened my eyes to how important voice is for launch copy!
As a launch strategist, I now feel like I have another tool in my toolkit to help both me and my clients with our next successful launch!
BRENNA MCGOWAN | LAUNCH STRATEGIST & COPYWRITER