Portfolio

Maybe all you need are the right words...

The perfect logo can give you an identity. The perfect website can help you leave an impression. But the right words allows you to tap into the emotions of a person looking to purchase a product or service like yours. And it’s not just a matter of vocabulary either. It’s using the right words that reflect the uniqueness of your brand so people recognize you the moment they read a single word on your website.

The samples below are just a snapshot of over five years of writing for personal brands, coaches, and course creators.
Email me at @[email protected] for more sales pages and email marketing samples.

Sage Culture Co

“Did I write this??? HOLY MOLY because if I didn’t you captured my vibe fully here.”

-Brandi Spurling, Sage Culture Co Head Human

Scope of Work: Web Launch Copy

Completed: homepage, about page, contact page, services, services for authors

Small Business Cultivator brought me in to write copy for their client Sage Culture Co. If you haven’t heard of Small Business Cultivator, you’re missing out! This team of seven time-tested experts works with entrepreneurs in the “messy middle” with support, strategies, and done-for-you services! I was fortunate to be part of the relay of services to bring Sage Culture Co’s vision to life!

My favorite part of this project is the opportunity to infuse Brandi Spurling (Sage Culture Co’s Head Human)’s personality into the copy! Since Sage Culture Co is brand new and didn’t have an existing web presence, I analyzed the in-depth brand core work she completed with Small Business Cultivator as well as her answers to my intake questions to create a brand voice profile that reflected the fun and authentic personality Brandi wanted for Sage Culture Co!

Thrive Online

“After discovery calls with several copywriters, Ren really stood out. Not only does she have a lot of talent in what she does, her genuine approach that it’s more than just a paid job shines through. I wouldn’t hesitate to recommend her to others.”

– Nevine El-Sherbini, OBM and Director Thrive Online

Scope of Work: Web Launch Copy

Completed: homepage, about page, contact page, services, packages

As a trained dietician, Nevine has insider knowledge valuable to her role as an OBM for dieticians and nutritionists. So when it came time to write copy for her website, the word choices and tone needed to reflect someone who was “in the know” since Nevine definitely is!

Her online presence was pretty minimal, but Nevine did have amazing testimonials from past clients so together we developed a copy strategy to reflect her unique expertise while tapping into the pain points of her very specific clientele.

Kylie Epperson

“Ren was able to perfectly capture the essence of who my client is and bring her personality into her brand and website – so it felt zero percent robotic or scripted. But still having intention and strategy. It was 100% aligned but so much more clearly articulated and crafted than we ever could have done ourselves.”

– Alicia Burke-Agüero, Brand Strategist and Owner, With Joy Brand Co

Scope of Work: Web Copy for Revamp Website

Completed: homepage, about page, work with me, house of color and contact

When Alicia, the brand genius behind With Joy Brand Co, brought me in to write copy for Kylie Epperson’s website, I was super excited since it would be my first time collaborating with a brand strategist on a project! (Alicia is among the best out there!) I was able to extract soooo much goodness from the in-depth brand work Alicia does with her client and infuse it in her copy.

Kylie also has a pretty colorful online presence. With her social media posts, her past website, her podcast, and the brand core documents she worked on with Alicia, I had everything I needed to write copy that would resonate with Kylie’s growing audience and reflect the incredible work she was doing for others!

So what about You?

Ready to see what your brand can sound like with copy that sounds authentically like you?

Let’s set up a time to talk about it!