ready to say hello to your new fans?

Launch louder. Launch you-er

Forget those recycled “proven” strategies everyone’s pushing. It’s time to let your real voice shine through and watch as window shoppers become superfans who can’t wait to see what you’ll come up with next.

"We had a short term around time and Ren hopped into the project and did an absolutely amazing job. The tone and style were cohesive and aligned with the brand. The website copy had an intentional flow and was written clearly, with a power punch of personality. The perfect balance of strategy and personality - not at all scripted, rehearsed or robotic! We were blown away with Ren's talent and copywriting genius!"
Alicia Burke-Aguero
With Joy Brand Co.
  • 2 Landing pages
  • 3 Thank You pages
  • 4 Checkout pages
  • 7 Pre-Launch Emails
  • A million Sales Emails
  • 1 Sales Pages
  • Ads
  • 12 weeks of Social Media

I know you're thinking, "Do I seriously need all of that to launch my program?"

It depends. (I know, insert *eye roll*)

But really, it depends on your goals. I’ve worked on successful launches with just a few emails and a Google Doc sales page.

The secret? A solid strategy that:

  • Hands you the exact words to describe your offers, like a skilled barista crafting the perfect cup of coffee just for you
  • Moves your prospects from “hmm, interesting” to “wow, I’m in!”, guiding them as smoothly as your favorite app leads you to the best place in town to get pistachio ice cream.
  • Weaves everything together with your unique voice, creating an experience as satisfying as finding all your matching socks on laundry day (admit it, that feels good)

So, do you need a mountain of copy? Maybe, maybe not. But do you want the magic that fills your programs and boosts your sales?

Since you’re here, I’m guessing the answer is YES!

The Best Launch Strategy Puts You in the Center

Did you hear the news? Your voice isn’t just part of your launch—it’s the heartbeat. 

  • It’s THE only digital sign on a street full of black & white corporate billboards, helping you stand out when “enrollment has been a struggle”
  • It’s your unique voice that breathes new life into your message, ensuring you’re “speaking to your ideal clients where they’re at now,” not where they were when you first started
  • It’s the welcome mat leading “excited and committed” prospects to your program, ensuring you attract students who will “truly benefit from the content and community”
  • It’s why your audience engages deeply, giving you those “really good insights” that keep your offers relevant and impactful
  • It’s the framework that lets you efficiently create high-quality copy, so you’re “pumped” about your program instead of overwhelmed

Get ready for launch copy that sounds unmistakably like you—on your best day, every single day.

Oh hello there! I’m Ren

I’m the introverted, shape-shifting launch copywriter you’ll find hanging out in the corner, observing and absorbing everything that makes your brand uniquely you. Just like your brand, my journey to becoming a launch copywriter has been anything but linear:

  • 8 years turning HR analytics into stories to help the big bosses in their people decisions (yikes)
  • 15 years (and counting) transforming inspiring lives into never-before-told narratives
  • 6 years diving deep into the world of launch copy and strategy

Here’s what I know to be true from doing this work:

Your voice is the thread that weaves through every aspect of your brand. It’s the thing that makes you stand out even if you’re talking about the same thing. 

Pull up a Chair. Let me tell you how it all works...

Now let's bring it all together.

You bring the you. I’ll take care of the rest.

Launch Copy & Strategy

When you're ready to go All In

For course creators, membership makers, and group creators who are ready to go all in on their next launch.

VIP Copy Week

When Time is Of the Essence

For service providers looking for a quick turnaround but still want awesome, strategic copy.

Brand Voice Guides

When You're Ready to Let Go of Writing

For entrepreneurs who are ready to take things to the next level (and not have to write all the copy doing it)

"Working with you has been a luxury. It feels like an act of self-care. I really appreciate your precise and warm attention to my voice and vision!"
Sarah Whitt
Business Consultant & Conflict Mediator

VOICE MATTERS NEWSLETTER