Whether you call it a work with me page or a service page, if the idea of writing yours leaves you in a state of analysis paralysis, then you’ve come to the right place. Plus, if you’re like most of the awesome service providers I know, I’m pretty sure it’s not just the words that get you all twisted up inside. It’s also what to include on your page and when.
Well, don’t worry ’cause I gotchu, friend!
After years of writing Work With Me pages for service providers and Sales Pages for course creators and coaches, I’ve come up with a process to help you create a persuasion journey on the Work With Me page.
Taking some of the strategies that are often reserved for Sales Pages and infusing them into the Work With Me structure, clients have been able to turn their Work With Me page as their go-to page when talking about their services, pitching to clients, and of course, booking more clients. And now I’m pulling back the curtains so you can do it, too.
Are you ready to get started? But first…
Who needs a service page?
Anyone who offers any service should have a page that outlines how someone can work with them. So whether you are a web designer, a virtual assistant, a dentist, a photographer, or even a lawyer, a Work With Me page is a must-have!
What makes a service page different from the homepage?
It all comes down to intent. When someone is on your homepage, they are probably just getting to know you. They’re still trying to figure out if they even want to consider hiring you for the service you offer. They want to get a feel about who you are, what you stand for, what your values are, and if it meshes with them. On the homepage, you get a hodgepodge of visitors who have different reasons to be visiting.
But when they choose to hit the Work With Me / Service page on the menu, they are intentionally going to a page that they know will give them what services you offer and how to work with you (it is called a “work with me” page, after all.) They just haven’t decided yet whether or not they want to do it yet.
How do you create a journey that leads to booking with you?
So, if someone ends up on your Work With Me page, they can do one of two things. They’ve already decided, and all they want to do is book you for one of your services. Congrats, that’s the best and easiest route, and you can add a book a call button that takes them to the calendar ASAP.
Or they’re like the majority of people checking out your services page. They’re still on the fence, trying to decide whether or not
1. You understand what they need
2. You have what they need to solve their problem.
3. You are someone they can trust to deliver (and deliver well)
That’s where the journey on your Work With Me page comes into play. Every section on the page is a puzzle piece, and your service page is where you assemble it. To take a quote from the ultimate champion of copywriters, Eugene Schwartz:
Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.
So what’s on this journey?
Like every journey, there’s always a destination. And for someone who lands on your Work With Me page, they’re looking for a solution that helps them reach a specific objective or destination.
For example
| Destination / Objective | Solutions they might be looking for |
| Establish connections with casual site visitors | Website DesignerUX DesignerCopywriter |
| 10x Daily Organic Traffic to the Website | Wow, their new clients with their on-boarding |
| 10x Daily Organic Traffic to Website | SEO SpecialistBloggersWeb DesignerEmail Copywriter |
| Memorable engagement photos | Wedding PhotographerStylist |
Because of this, they’re likely asking themselves two questions:
- Is this the right solution I need to solve my problem?
- Is it worth my investment?
You’ve got to create a journey that will help inch them closer and closer to “YES, this is the right solution for me.”
Once they’ve decided YOURS is the solution they need, then your next goal is to help inch them closer and closer to “YES, this is absolutely 100% worth my investment of time, money, etc.”
Buyer Questions: What needs to be answered and why?
Think about all the questions you have when you’re shopping for the best pair of walking shoes. What questions would you ask? Most likely, it would be something like:
Is this for me?
- What type of walking are these shoes for?
- How much walking can I do with these shoes?
- Will it be enough for the walking you want to do?
- What material are they made with?
- Do they fit your vibe?
- Do they have them in your size?
Is this worth my investment?
- Will I get a lot of use out of them?
- Are they in my budget?
Chances are your services cost more than a pair of shoes, so you might need more than eight questions answered. But the point is, every answer moves them closer and closer to the decision of YES. This is for me.
Now, think about it for your services: what questions do your potential customers need to be answered?
And secondly, in what order do they need them answered?
Need help coming up with questions to answer?
I’ve put together a cheat sheet of questions your next potential client needs answered before saying yes to your services. I’ve also laid them out on a mockup or wireframe, so you don’t have to figure out what order you need to lay out the questions.
Send Me the Work With Me Cheat Sheet
But I know you need more than just the questions. You need help actually writing the copy. So, I’ve put together a comprehensive workbook that takes you step by step in writing your copy. So, no more analysis paralysis. No more wondering what sections to include and how even to start writing.
Just follow along, and by the end of the workbook, you’ll have your copy done, wireframes, and optimized for your unique voice, and conversions. It’s currently available at a special price for a limited time.
